AI and LLMs in Email Marketing: Crafting Campaigns that Convert

Nick Meyer
4 min readJul 1, 2024

Tired of your emails ending up in the dreaded spam folder? AI and Large Language Models (LLMs) might just be your new best friends. These cutting-edge technologies are revolutionizing email marketing, making it more personalized and effective than ever before. In this article, we’ll explore how AI and LLMs are transforming email marketing and provide practical tips on how you can leverage these advancements to craft campaigns that convert.

The Evolution of Email Marketing

From the early days of mass emails to today’s highly targeted campaigns, email marketing has come a long way. Remember when sending a single email to a massive list felt revolutionary? Now, the game has changed with personalized and segmented email campaigns becoming the norm. However, even with these advancements, challenges like low open rates, high unsubscribe rates, and spam filters persist.

Enter AI and LLMs. These technologies are set to revolutionize email marketing by addressing these pain points and creating more engaging, personalized emails that your audience actually wants to read.

AI and LLMs: The Secret Sauce in Email Marketing

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Nick Meyer

Digital Marketing enthusiast at Davies Meyer (www.daviesmeyer.com), exploring the frontiers of AI, marketing, and innovative strategies.